In one of the most spiritually complex regions of the world, our ministry partner Great Commission Media Ministries (GCMM) is boldly proclaiming the Good News of Jesus Christ to millions across Egypt.

Launched in early June in Cairo, GCMM’s latest Mega City Media Campaign is designed to reach the country of Egypt with a strong focus on the younger generation. In a nation where public preaching of the Gospel remains illegal, the campaign harnesses the power of social media and short-form video to share the hope of Christ.

For decades, GCMM has stood at the front lines of Gospel communication in closed and unreached nations. Their Executive Director, Hannu Haukka, a longtime friend of our MEDIA Alliance, has been a frequent participant in our International Media Leadership Summits and regional Leadership Forums. We count it a privilege to partner together in this shared calling—to equip and support those using media to reach unreached peoples with the message of Jesus.

A Strategic Moment in Egypt

Though Egypt is rich in Christian history, its majority-Muslim population makes open Gospel outreach extremely difficult. And yet, despite the challenges, something is stirring.

“Young people are searching,” said Hani Henein, Director of Arab Affairs at GCMM. “The need is great—and the opportunity is now.”

With over 50% of Egypt’s population under the age of 30, GCMM’s digital-first approach is already producing fruit. Testimonies are being shared, campaign videos are generating response, and local churches are being mobilized behind the scenes to engage with new seekers.

Thousands of Egyptians are connecting with the Gospel each month through YouTube, Instagram, Facebook, and even TikTok. GCMM is also preparing a printed campaign book filled with powerful stories of life transformation to be hand-delivered into homes across Egypt.

Celebrating the Partnership

As GCMM steps into this critical season of outreach, MEDIA Alliance stands alongside them in full support. Their vision, strategy, and courage reflect the very heart of what we strive for: empowering media leaders to bring the Gospel to the ends of the earth.

We thank God for our long-standing partnership with Great Commission Media Ministries and pray that this effort in Egypt will continue to bear fruit that lasts for generations.

God is still speaking—and we’re honored to walk beside partners like Hannu Haukka and GCMM as they help make Him known.