Beyond Broadcasting

As I teach university students about radio, I am well aware that most, if not all, will find work in something other than radio. But I often tell them the principles they learn for radio can apply in many situations. Everyone needs to communicate well. And most of us need some “continuing education” on how to consistently improve our communication skills.

Valerie Geller’s book Beyond Powerful Radio is a great text for those who work in the radio world. But the ideas picked up in the book have application beyond broadcasting. As I recently read through some of her bullet point principles, I recognized how important they are for anyone serving in radio ministries today. Yet I think you can draw some application for many areas of communication.

Geller begins with three principles.

• Tell the truth.
• Make it matter.
• Never be boring.

Those alone would apply to public speaking, presentations, and even Sunday messages in the pulpit. We can easily understand the importance of telling the truth. But what about “make it matter?” Most of us approach new information with the attitude, “What’s in it for me?” You should help your audience understand why the things you are sharing should be of concern to them. It should matter. And of course, never be boring!

Here are some other suggestions that are certainly radio specific but may resonate with you beyond radio.

• Speak visually, in terms a listener can “picture.”
• Start with your best material.
• Storytell powerfully.
• Never let anything go too long.
• Listen.
• Ask: Why would someone want to hear this?
• Address each listener as an individual. Use “you.”
• Stay curious, relax. Allow humor to happen.
• Be who you are.
• Take risks. Dare to be great!

Think of the last time you made a presentation, were on the radio, or spoke to a group about your ministry. How many of these principles and suggestions would have made your presentation better? Storytelling is an art, but it is something we can learn to do effectively. Speaking visually, whether on radio or in person, draws the listener in as they visualize the scene you are describing.

I love the point about taking risks and daring to be great. Think of powerful events or people who have had an impact on your life. Someone took a risk. Someone stepped out, daring to do something great for the Lord and those who serve Him. Follow their example in your communication and in your leadership.

The Apostle Paul reminded us why we ought to apply principles like these to work in the communication world or anywhere else we serve.

[blockquote author=”Colossians 3:23 NASB” link=”” target=”_blank”]Whatever you do, do your work heartily, as for the Lord rather than for men….[/blockquote]

And remember…never be boring!